cash-practice-secrets-east-bay-murals-com.jpgHello Valued Reader. I promised in a previous post that I would tell you about measurable results of my own marketing.

This week, every evening I’ve been playing the part of the “King” in a vacation Bible School at our church. The sketches are different every night and are done from memory. I’ve really been rehearsing. We’ve had a great time! Maybe I’ll post a picture on of me in my “royal robe” but you’ll have to come back to see it.

As soon as I stop practicing and am finished performing one sketch it begins to fade from mind. It’s no longer needed. Why do we therapists believe that our marketing efforts should be any different? When we do great therapy for a patient and “discharge” them they unavoidably begin to forget us. With patients (best referral sources) and other referral sources it is no different. We must stay in touch with our customers and potential customers!

I made a few calls and person to person visits a couple of weeks ago and got great responses from all those I visited. I also got one new referral for a patient from a new referral source. Since that patient wasn’t initially appropriate for cash based therapy I referred him to an agency I’ve known and dealt with for many years and who also pays me a commission.

Here’s the Key: I didn’t JUST leave my marketing at that but in the last two weeks I’ve kept in touch with those referral sources via newsletters, cards, and postcards. Stay in touch with your referral sources and previous patients or your will “forget your lines” (what’s important to THEM) and they will begin gradually forgetting about coming back to you or referring to you. I’ve got to get in the minivan to go to my throne! Really! Have a GREAT weekend!

It’s an honor and pleasure to write for you. REALLY!

All the best,

Lance
Cash Practice Secrets