Forming and maintaining good relationships are the keys to any business.
My most recent cash paying customers came to me by the referrals of both a successful care home owner and a PT clinic. I am a genuinely friendly but not overly outgoing therapist and and keep in touch with both. I have sent both of […]
During this global economic crisis how can one even THINK of doing cash-pay physical therapy? I NEVER wanted to hear of over 500,000 U.S. workers losing their jobs in a a single month? As these workers lose their jobs their ability to pay for their own health insurance premiums decreases. Many physical therapy clinics are […]
Today, blogs have two uses – advertising and making money online. These two uses depend on each other. Through advertising, blogs can be a money-making machine. Without blogs, there is no place for advertising. In physical therapy, marketing is not that easy since the target market is specific to age groups and health conditions.
Physical therapy […]
Excellent physical therapy skills plus excellent publicity equal the potential for a cash practice that leaves you feeling “therapeutic” at the end of the day. Expensive paid mass media advertising largely isn’t a part of cash-paid physical therapy.
Free publicity however is nearly priceless. This can be in the form of radio interviews, TV spots, […]
If you haven’t listened to my exclusive interview with Pat Croce which it is a “must hear”. He brought in $1500 cash at a time from his athletic training / physical therapy clients back at a time when a movie was $5 and a GOOD car cost less than $10,000. His customers kept […]
Is Your Holistic Therapy Website Turning Visitors Into Clients?
The Internet is such a big place that it is becoming increasingly critical to ensure that your website collects visitor ’s contact details.
Why? Because the alternative is that visitors click into your site, have a look around, think “hmmmm that ’s interesting, I think […]
My next door neighbor, Dave, has developed a conveniently packaged protein powder supplement drink largely marketed to the military. He is extremely faithful in pumping iron, boxing the punching bag and jogging regularly. He has named the supplement quite appropriately. No, I don’t get a commission to write this.
In physical […]
