Cash Physical Therapy | for Therapeutic Wealth

As you know I am running my cash practice by remote control while vacationing here in Europe. Today’s adventure at the most characteristic castle I’ve seen and brought to mind a neat lesson in it.

I’ve seen Canaervon, Edinborough, and a lot of other really cool castles but they all were missing one key ingredient - a moat with water in it. Today’s castle had a great moat that went all the way around it. It also had a bridge and huge doors. The bridge could have held a Mack(TM) truck so for this castle a drawbridge would not do.

The main doors were on vertical hinges but still you will enjoy the pictures of cool castles. The OUTside really was the highlight of the Castle. The bridge, entry and grounds are really a lot more impressive in person than in those photos though. Read all »

If you haven’t listened to my exclusive interview with Pat Croce which it is a “must hear”. He brought in $1500 cash at a time from his athletic training / physical therapy clients back at a time when a movie was $5 and a GOOD car cost less than $10,000. His customers kept coming back and telling their friends.

They did this because of his clinic’s superb service and follow up with clients. Sure you’ve got to put in your email to hear that message at Cash Practice Therapy but it’s a good investment. I’m going to give you one idea here that he didn’t share with me then that will increase what you learn there.

Try your hardest to get a WOW experience from EVERY customer you get at your clinic. One way Pat did this was by phone follow up. When you get a customer with a great experience ask them, “If your best friends were here right now would you introduce and recommend them for my services? Ninety percent says they’ll say yes. Read all »

As you know by now I am running my cash physical therapy practice remotely this month. I and my family are having some therapeutic time off in the Czech Republic. We are currently staying in a mountain cabin in some of the ski country. The last time we visited was before we were parents. A lot has changed for the better in the meantime.

The weather this time however hasn’t been better. We have seen little sun in the last 8 days we have been here. Ten years ago we didn’t have to use a jacket but the temperature has been in the fifties most days and has varied less than two degrees celsius. We didn’t bring coats. Read all »

In a physical therapy cash practice your service should truly make your patients feel enriched. I experienced this while getting a single foot washed following a foot bath I received in a Naturopathic Doctor’s office.

I didn’t know his assistant was going to remove my foot from the bath to a single basin and rinse it off and then take the other foot out and give it the same treatment but I positively felt pampered.

I plan to look into this this treatment further but from how it made me feel treated in that office it was extremely positive. When we relieve aches and pains or help our patients get around better it should have the same effect. That is worth a tangible investment. Sometimes a valued therapy-provided service can be traded for a profit to both parties. Below I’ll write today’s example of that. Read all »

Few of my cash-paying physical therapy clients have been better in a language other than English. When this has been the case, I have always tried to learn at least a bit of his or her primary language to good benefit.

As I am now, I try to learn every bit of every language I can whenever I can. This month it’s Czech. When I return stateside it will be back to improving my Spanish, maintaining my Czech and I’m tempted to learn some German too. This month’s blog posts have a lot of the benefits of my cash practice listed.

Today at a very pleasant gathering in the Czech republic, I had fun talking to a Spain-born lady and her local boyfriend primarily in Spanish, but also in English and a little bit in Czech. This is fun! Read all »

To have a successful physical therapy cash practice, one must prepare and plan for receiving it. Though I’m away from my in-home therapy practice, I am practicing what I preach about therapeutic wealth.

We PT’s need refreshment, and relaxation in order to BE therapeutic to our patients. I myself plan to get a little physical therapy treatment over here before getting back to work and will report on it too. I am working on my wife’s uncle’s computer and getting the pictures up takes a little doing but I’ll try to get them up as soon as possible. Come back and see the pictures as soon as you can. I’m going to try to add posts daily…

Plant the seeds of a cash practice as soon as you can. At the private practice section meetings in San Diego I heard the words, “The traditional physical therapy business plan is getting a little tired.” It takes about 30 times as much energy to get a new customer as to keep an existing customer. Read all »

I hope this post will be a little bit of inspiration for you to get going on your cash practice. Mine is allowing me to be here and I’m having a great time. I also have a great time when I’m helping people get better in my cash practice.

We started our hiking day with a “lift” on one of the 160 quad chair-ski lifts which took us about half way up the resort.

It was a good deal at about $4 USD. Had we not had that lift our three hour long outing would have been lower and probably produced grumbling from the younger set.

What you’re seeing at left is a few ski runs including one half-mowed ski run. They dont look it but many of them are STEEP!

On our way to the falls we came by an OLD truck that had fresh horse manure by its tail ramp. We guessed there might be a logging horse with its logger nearby. About 1 km down the trail I heard, “giddap”, the rattle of chains, a “gee” and then a “haw”.

Just before reaching the creek we would follow we sighted the husky draft horse pulling three sturdy logs down the steep mountain grade. The logger only used voice commands to control the horse down the steep grade. They were an amazing team. Read all »